In October, we launched the Xerox Colour 550/560 Printer with a range of external controllers targeting the Graphic Communications market. With the new Xerox Integrated Controller option, you can add enterprise customers to your opportunity lists.

We know from installation data for this class of product that sales for the Inplant/Departmental market will be in a range of segments from Banking/Securities and Medical, to Retail and Professional Services. These customers:

• Want to operate cost effectively and keep high quality work in-house rather than outsourcing
• Need the image quality and colour management of a commercial printer as well as ease-of-use features
• Require robust inline finishing to handle a range of applications
• Need a full range of security features and options that work at all levels of the system
• Require a departmental workflow with print, copy, scan and fax
• Require flexible scanning solutions to destinations such as email, device folders, PC, USB and network repositories
• Require time saving fax featuressuch as the ability to fax as an email attachment directly to a recipient's computer

With the addition of the Xerox Integrated controller option you have a lower price point for the Xerox Colour 550/560- making it even more compelling for your enterprise customers and an even stronger proposition against competitive ranges from Ricoh, Canon and Konica Minolta.